HR Solutions
EPIC specializes in targeted, corporate HR communications by utilizing a variety of cross-media venues to ensure clear and concise dissemination of information regarding:
- employee benefits, open enrollment campaigns
- wellness programs, retirement plans
- employee incentive programs
- corporate newsletters/magazines
- social media
- company website and employee portal sites
DEVELOPING YOUR EMPLOYEE COMMUNICATIONS STRATEGY
STEP ONE: Conduct a planning meeting. A well-facilitated planning meeting sets the stage for a successful project. The desired outcome of the meeting should be to set objectives, to identify audiences, to discuss how current communications will be applied, to determine the need for employee research, to define how you will measure success, and much more.
STEP TWO: Audit current communications. Reviewing current communication in a measured fashion gives you a starting place for moving forward. Each communication vehicle should be examined for things like tone and clarity of message, visual appeal and appropriateness, readability, etc.
STEP THREE: Conduct employee research - focus groups, interactive software, surveys, and interviews. Developing communication plans without a clear picture of the audience is like taking photographs blindfolded - you are not likely to accurately capture the moment in time.
STEP FOUR: Have a research review meeting. At the research review meeting, you bring it all together and begin to turn findings into actions.
STEP FIVE: Develop a preliminary communication strategy. The strategy becomes the roadmap for everyone who touches human resources and benefits communications. The strategy is based on the results of the conceptual planning meeting, employee research, and the research review meeting. It should define a philosophy for communicating, along with objectives, key messages, audiences, timelines, and tactics among other things.
STEP SIX: Create a branding and graphic identity. Organizations tell their customers and clients what sets them apart. Do they tell their employees? An often overlooked "market" that's just as important as customers are employees. Internal marketing is essential in linking employee loyalty with enthusiasm for your company and its products and/or services. Internal and external brands should be complementary, so it's important to unite benefits and corporate communications departments.
STEP SEVEN: Implement a final communication plan. Now it's time to incorporate theme, brand, and graphic guidelines into the communication strategy, along with any interim refinements.
STEP EIGHT: Hold periodic evaluation and quality assessments. In step one; you identified how you were going to measure the success of your strategy. Are you measuring and meeting your goals?
